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The Labatt Ultimate Tailgate Toolkit Sweepstakes 2026 – Win a $1,313 Tailgate Prize Package!
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The Labatt Ultimate Tailgate Toolkit Sweepstakes 2026 – Win a $1,313 Tailgate Prize Package!

Prize Value $1,313
Prize Type Cash
Starts Sep 01, 2026
Ends Oct 31, 2026
Winner Drawn Oct 31, 2026
Eligibility 50 United States & DC
Age Requirement 21+
Entry Frequency Daily Entry
How to Enter Instagram

Get ready for football season with the Labatt Ultimate Tailgate Toolkit Sweepstakes 2026. Eligible participants have a chance to win a tailgate prize package featuring a tent, Blackstone, cooler, cornhole board set, and a $500 check, with a total Approximate Retail Value (ARV) of $1,313.

No purchase is necessary to enter or win, and a purchase will not increase your chances of winning.


How to Enter

There is one entry method for this sweepstakes: Instagram.

During the promotion period, eligible participants must:

  1. Follow the Labatt USA Instagram account (@LabattUSA).
  2. Like the corresponding Labatt USA sweepstakes post.
  3. Comment on the sweepstakes post and tag one friend who is 21 years of age or older.
  4. Follow any additional instructions included in the corresponding sweepstakes post.

Participants must have an Internet connection and a non-private Instagram account.

There is a limit of one entry per person, per day, per household.

Automated entries, scripts, macros, or other automated entry methods are prohibited.


Prize Details

One eligible winner will receive the following tailgate prize package:

PrizeApproximate Value
Tailgate Tent$100
Blackstone$365
Cooler$150
Cornhole Board Set$198
$500 Check$500
Total Prize Value$1,313

The total Approximate Retail Value of the prize is $1,313.

No alcohol is included as a prize.

Prize specifications may vary depending on availability. The winner is responsible for taxes and other costs or expenses that are not specifically included in the prize.


Winner Selection

One winner will be selected from all eligible Instagram entries received during the promotion period.

The rules state that the drawing is expected to take place on or around October 15, 2026, subject to confirmation of eligibility.

The potential winner will be contacted by Instagram direct message and must respond within 72 hours of the original notification.

If a potential winner cannot be confirmed as eligible, fails to respond within the required period, fails to provide requested documents, or otherwise violates the Official Rules, the prize may be forfeited and an alternate winner may be selected.


Who Can Enter?

The sweepstakes is open to legal residents of the United States who:

  • Are 21 years of age or older at the time of entry.
  • Reside in an eligible U.S. jurisdiction.
  • Have an Internet connection.
  • Have a non-private Instagram account.
  • Comply with all entry requirements and Official Rules.

Residents of Arkansas, Maryland, Missouri, and Washington are excluded.

Employees of Labatt USA and certain affiliated companies, agencies, suppliers, distributors, and other Released Parties are not eligible. People affiliated with the alcoholic beverage industry, including alcohol retailers, are also excluded. Immediate family and household members of certain ineligible individuals are likewise excluded.


Entry Content Requirements

Entries must comply with the sponsor's submission guidelines.

Entries may be disqualified if they contain, among other things:

  • Inappropriate, obscene, hateful, indecent, or profane content.
  • Racist, discriminatory, or hateful material.
  • Illegal activity or promotion of illegal drug use.
  • Irresponsible alcohol use.
  • Defamatory or libelous statements.
  • Content that infringes another person's intellectual-property, privacy, or publicity rights.
  • Unauthorized company, product, or brand names.
  • Unauthorized celebrity or public-figure likenesses.
  • Images or references to anyone under 21 years of age.
  • Content that violates applicable laws or the Official Rules.

Social-media accounts must remain public for the duration of the sweepstakes.


Important Entry Restrictions

Each person may submit no more than one entry per day per household.

The sponsor may disqualify entries that are incomplete, automated, submitted using scripts or macros, or otherwise fail to comply with the Official Rules.

Following or liking the sponsor's Instagram account by itself does not constitute an entry. Following the Labatt USA social-media accounts does not increase the odds of winning.


No Purchase Necessary

A purchase is not required to enter or win the Labatt Ultimate Tailgate Toolkit Sweepstakes.

Purchasing beer or any other product will not increase the chances of winning.


Winner Responsibilities

The winner may be required to provide documentation confirming eligibility, including an Affidavit of Eligibility and Liability/Publicity Release if requested.

The winner is responsible for applicable federal, state, and other taxes associated with the prize.

Acceptance or use of the prize may also grant the sponsor certain rights to use the winner's name and address information for promotional purposes, as permitted by the Official Rules and applicable law.


Important Disclaimer

This promotion is not sponsored, endorsed, administered by, or associated with Instagram. Entrants provide their information to the sponsor, not Instagram.

The prize manufacturers and their dealers are not affiliated with the sweepstakes and do not endorse the sponsor's products.

The sweepstakes is void where prohibited or restricted by law.


Dispute Resolution

The Official Rules state that disputes concerning the sweepstakes are governed by New York State law and will be resolved in state or federal court located in Monroe County, New York.

Participants agree that claims must generally be brought individually rather than as part of a class or representative action, subject to the terms of the Official Rules.


Winners List

To request a list of winners, send a self-addressed stamped envelope within 45 days after the promotion's End Date to:

The Labatt Ultimate Tailgate Toolkit Sweepstakes Winners List
445 Saint Paul Street
Rochester, NY 14605


About the Sweepstakes

The Labatt Ultimate Tailgate Toolkit Sweepstakes runs from September 1 through October 31, 2026 and offers one eligible participant a tailgate package valued at $1,313.

The prize includes a tailgate tent, Blackstone, cooler, cornhole board set, and $500 check. Eligible participants can enter through Instagram without making a purchase, subject to all eligibility requirements and Official Rules.

Remember: You must be at least 21 years old, live in an eligible U.S. state or the District of Columbia, and have a public Instagram account to participate.