Mars Wrigley NFL Contest 2026/2027 – Win a Super Bowl LXI Trip
Football fans in Canada have a chance to enter the Mars Wrigley NFL Contest 2026/2027 for an opportunity to win an incredible trip for two to Super Bowl LXI in Inglewood, California.
The prize includes round-trip airfare, a three-night hotel stay, ground transportation, and two tickets to Super Bowl LXI. The approximate total retail value of the prize is CAD $20,000.
How to Enter the Mars Wrigley NFL Contest
There are two ways to enter: through a qualifying purchase or through the no-purchase entry method.
Option 1: Enter With a Qualifying Purchase
Visit the official contest website or scan an in-store QR code and complete the online entry form.
As part of the entry, participants must upload a photo, screenshot, or PDF of a complete receipt or proof of purchase showing the retailer, location, purchase amount, date, time, and purchase of at least one qualifying Mars Wrigley product.
Qualifying products include:
M&M'S®
Maltesers®
Skittles®
Starburst®
Mars®
Snickers®
Twix®
Bounty®
Excel®
Juicy Fruit®
The product may be any size or format and must be purchased from an authorized Canadian retailer or online retailer during the Contest Period. Each receipt can only be used once.
After submitting the completed entry form and valid proof of purchase, the participant receives one entry into the prize draw.
Option 2: Enter Without a Purchase
A purchase is not required.
To use the no-purchase method, entrants must first complete the No Purchase Entry Form to request a No-Purchase-Entry Personal Identification Number (NPE PIN).
After submitting the form, the NPE PIN will be displayed and emailed along with instructions. The entrant must then provide their name, email address, confirmation of age of majority, and the NPE PIN handwritten on a single piece of paper.
The entry must be mailed in a separate envelope with sufficient postage to:
MARS WRIGLEY NFL PROMOTION C/O Elite Digital
5511 Steeles Ave. West
Toronto, ON M9L 1S7
The mailed no-purchase entry must be postmarked during the Contest Period and received by January 20, 2027. Each NPE PIN can only be used once.
Entry Limit
Regardless of which method you choose, you are limited to one entry per calendar day.
Multiple email addresses, multiple identities, or other methods intended to circumvent the entry limit are prohibited and can result in disqualification.
What Can You Win?
One winner will receive a prize package for two to attend Super Bowl LXI in Inglewood, California.
The prize includes:
Round-Trip Airfare
Economy airfare for the winner and one adult guest, or the winner's child/ward, from the major Canadian airport closest to the winner's residence to the designated arrival point in California.
Travel is scheduled for February 13–16, 2027.
Three-Night Hotel Stay
The winner and guest will receive one hotel room with double occupancy for three nights at a hotel selected by the Contest Sponsor.
Super Bowl LXI Tickets
The prize includes two tickets to Super Bowl LXI, scheduled for February 14, 2027, in Inglewood, California. Ground transportation to and from the Super Bowl is also included.
The approximate aggregate retail value of the entire prize is CAD $20,000.
When is the Winner Selected?
A random draw is scheduled for January 21, 2027, at 2:00 p.m. ET in Toronto, Ontario.
One potential winner will be selected from all eligible qualifying-purchase and no-purchase entries received during the Contest Period. The odds of winning depend on the total number of eligible entries received.
How Does the Winner Claim the Prize?
The potential winner will receive a Prize Claim Notification by email within three business days following the draw.
To claim the prize, the potential winner must respond within three business days and complete the required verification process.
The potential winner must also correctly answer a mathematical skill-testing question without assistance, sign the required Declaration of Compliance and Release, provide a complete mailing address, and may be asked to provide valid photo identification.
Failure to respond on time, failure to meet the eligibility requirements, declining the prize, or incorrectly answering the skill-testing question may result in disqualification and selection of another potential winner.
Important Travel Requirements
The winner and guest are responsible for obtaining all necessary travel documents, including applicable government-issued identification and passports.
Both travelers must be able to travel during the specified February 13–16, 2027 period. If the winner or guest cannot travel during the required period or does not have the necessary travel documentation, the prize may be forfeited.
The winner and guest must also comply with applicable NFL, venue, and health and safety rules.
Important Dates:
Contest Begins: September 1, 2026, at 12:00 p.m. ET
Online Contest Ends: January 16, 2027, at 11:59:59 p.m. ET
No-Purchase Mail Entries Must Be Received By: January 20, 2027
Prize Draw: January 21, 2027, at 2:00 p.m. ET
Scheduled Super Bowl Trip: February 13–16, 2027
If you're an eligible Canadian resident and want a chance to attend Super Bowl LXI, make sure you follow the official entry requirements and submit your entry before the applicable deadline.
Good luck!